Many of the environmental issues come from the beauty industry. For long beauty brands have been scrutinized for not taking adequate measures to adopt sustainability. The packaging is said to be the number one contributor to plastic pollution. Every year beauty industry creates about 120 billion units of packaging. About 50% of all the plastic manufactured is thrown out within 12 months from the production date.
Out of all the plastic that we have created up to this date, 91% have never been recycled. Out of that, 79% ended up in landfills, and 12% have been incinerated.
In the past 6-7 years, beauty brands have become conscious and have taken numerous initiatives to cut down their waste production, giving birth to what we know as Green Beauty. Brands are now making sustainability a part of their marketing strategy.
Now in the race of ‘who has the best sustainability policy,’ brands are going beyond green beauty to prove themselves the best, giving rise to what they call Blue Beauty.
What is Blue Beauty?
Blue Beauty is when personal care and beauty companies take the initiative to go beyond being non-toxic, sustainable, or green, but rather contribute back to the health of the environment. These beauty brands are doing the actual hard work and are looking for ways to reduce their environmental footprints and to put back resources into the environment.
What is the difference between Blue Beauty and Green Beauty?
There is not a hard line that differs from Blue Beauty to Green Beauty. While Green Beauty is about sustainability and lessening our impact on the environment, Blue Beauty is about having a net positive effect on the environment, it’s about contributing and giving back to the environment.
What is the need for a new term in the beauty industry?
It is about awakening customers to support brands that are trying hard to make a difference. These brands are trying to stand out from the crowd. They’re not just trying to increase their profits, but making a difference for the greater good.
A lot of things go into a brand, from sourcing the ingredients, packaging, to planning marketing strategies. There are people out there who want to support such brands, and these people make brands push their limits and make them come with new effective policies. It is to support their initiative and to educate people that we need to create terms that speak for themselves. These brands are building the environment in their bottom line and creating these terms is to celebrate and welcome their initiatives.
When can a beauty brand be called a Blue Beauty brand?
Blue beauty is not just about eliminating ingredients that are harmful to the body or the environment because this something very basic. Avoiding PEGs or silicones won’t classify a brand as a blue one.
Going Blue is about changing the way brands source their ingredients or packaging. Those brands who are changing the way they source their ingredients, to make a regenerative effect on the environment can be called blue beauty brands.
Planting trees along with manufacturing your products with safe and green ingredients can also be called going Blue. Taking many initiatives to reduce the detrimental effect on the environment is what makes a brand Blue.
Blue Beauty brands are those who aim to have an environmental benefit- not simply neutralizing their impacts or donating to charities that align with their ethos.
Brands are now looking for alternatives to make a positive impact on the environment. Of course, achieving a lofty goal like, becoming a Blue Beauty brand is very challenging, because it involves looking at the brand’s ingredient sourcing strategy, packaging choices, manufacturing processes, and the rest of their supply chain. Albeit, one thing is known for sure that the beauty industry is all set to make our planet greener or rather BLUER.